Thrivent Financial posts fifth consecutive year of growth; announces record-setting results for 2013
Organization welcomes Christians to membership ranks, unveils refreshed brand
“We experienced an outstanding year in 2013,” said Brad Hewitt, president and CEO of Thrivent. “In addition to our strong financial performance, our members voted to extend our common bond to help more Christians be wise with money and live generously.”
Assets under management, total revenue, total surplus, and life insurance in force all rose as Thrivent experienced one of its best years of performance in its 112-year history. Assets under management grew to $90.4 billion, up 9.9 percent over 2012, while total revenue was up 2.4 percent, climbing to $8.5 billion from the previous year. Total surplus, a key indicator of overall financial strength and stability of a financial services organization, reached $6.9 billion, 12.7 percent higher than 2012, and now stands at an all-time high for the organization.
Thrivent, its members and its employees continue to have a positive impact in communities nationwide as a result of giving and volunteerism. In 2013, the organization and its members gave $182.7 million in direct support to charitable organizations, schools, congregations and individuals in need. The Thrivent Financial Foundation awarded nearly $18.1 million through its Lutheran community and corporate community programs.
Thrivent members and others volunteered approximately 8.6 million hours in communities nationwide. The approximately 3,000 Thrivent corporate employees gave more than 74,000 volunteer hours in support of non-profit organizations in their home cities of Minneapolis/St. Paul and the Fox Cities (Wis.). Through the Thrivent Gift Multiplier program, Thrivent corporate employees and Thrivent financial representatives had their individual donations matched by the Thrivent Financial Foundation for a total of more than $5.5 million. In addition, through the employee giving campaign, Thrivent corporate employees generated an additional $876,060 for non-profits which was also matched by the Thrivent Financial Foundation for a total of $1,752,120.
The Thrivent Choice program continued to allow members to have a voice in the way some of Thrivent’s charitable outreach funds are distributed in communities around the world. Nationwide, $49 million in funding was distributed to more than 22,000 congregations and non-profit organizations through the program in 2013. Approximately $169 million in charitable grant funds have been distributed since the program began in 2010.
Brand changes beginning March 3
Thrivent has refreshed its brand to better express the story of the organization and to help more Christians feel welcome. This change is a natural next step following the membership’s vote to extend the common bond from Lutherans to Christians, which occurred in May of 2013. Starting March 3, Thrivent is incorporating new brand elements, including a new logo and tagline, into signage, stationery and other materials throughout 2014.
As a membership organization of Christians, the mission of the organization is the same: it strives to serve members and society by guiding both to be wise with money and live generously. The new logo is made up of a heart, which represents caring and generosity. A cross symbolizes faith, and the path-like arc of the cross represents a journey through life toward financial security symbolizing Thrivent’s commitment to serving members and being their guide. Together, the elements represent the common bond shared by Thrivent members and the generous nature of the membership organization. Thrivent’s new tagline is “Connecting faith & finances for goodTM.”
“Updating our brand to make Christians feel welcome while honoring our past and the Lutheran families we have served for more than a century was something we gave a lot of thought to,” said Marie Uhrich, vice president of membership marketing at Thrivent. “Ultimately, our brand represents who we are and what we do as a membership organization of Christians – blend faith, finances and generosity. When we do that, communities thrive.”
About Thrivent Financial
Thrivent Financial is a financial services organization that helps Christians be wise with money and live generously. The organization offers a broad range of products and services along with guidance from financial representatives nationwide. For more than a century it has helped its nearly 2.4 million member-owners make wise money choices that reflect their values. Thrivent also provides opportunities for members to be even more generous where they live, work and worship. For more information, visit Thrivent.com/why. You can also find us on Facebook and Twitter.
Thrivent Financial is the marketing name for Thrivent Financial for Lutherans, Appleton, Wis.
For additional important disclosure information, please visit Thrivent.com/disclosures.
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