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Despite improving economy, people still giving less

Thrivent Financial/Kiplinger survey finds economy affects amount of giving


MINNEAPOLIS (July 8, 2010) – Though the economy and markets have experienced a partial rebound over the past two years, Americans’ giving has not kept pace. In fact, among the nearly three in five American adults who said their giving had been affected by the economy, a whopping 84 percent reported they were giving less financially. The Thrivent Financial/Kiplinger Survey of Family Finances—a survey of 1,000 American adults—also found that 9 percent said that they were giving less of their time to charity through volunteerism.

Among givers affected by the economy, those most apt to give less financially included:

  • Males (86 percent)

  • Pre-retirees ages 55-64 (92 percent)

  • People with household incomes of $75,000 or more (88 percent)

  • Married individuals (87 percent)

  • Southerners (89 percent)

  • The unemployed (89 percent)


In contrast, 22 percent of all givers affected by the economy said they were donating more time through volunteerism, and 6 percent said they were giving more financially.

Respondents most apt to give more through volunteerism included:

  • People ages 35-44 (33 percent)

  • People with household incomes of less than $25,000 (28 percent)

  • Parents with children in the household (29 percent)

  • Westerners (31 percent)

  • Retirees and those employed part-time (29 percent)


Respondents ages 25-34 were most likely (15 percent) to report they were financially giving more.

Forty percent of all givers said that their giving level had not been affected by the economy.

“Giving back can take many forms,” says Patrick Egan, director, Asset Management, for Thrivent Financial. “Not everyone may be able to write a check or participate in volunteer service, but for those who can, now is an ideal time to step up and strengthen our communities.”

Related Information
More information from the Thrivent Financial/Kiplinger Survey of Family Finances is available in the June 2010 issue of Kiplinger’s Personal Finance magazine as well as online at thrivent.com/moneysurvey.

About the Thrivent Financial/Kiplinger Survey of Family Finances
The Thrivent Financial/Kiplinger Survey of Family Finances was conducted by Synovate, a global market intelligence firm. The national online survey was conducted between March 3-5, 2010, among a nationwide sample of 1,000 U.S. adults aged 18 and older. The margin of error for questions posed to all 1,000 respondents is +/- 3 percent.

About Kiplinger’s Personal Finance
Kiplinger’s Personal Finance magazine has been providing millions of Americans with down-to-earth advice on managing their money and achieving financial security since 1947. Along with Kiplinger.com, it is a highly trustworthy source of information on saving and investing, taxes, credit, homeownership, paying for college, retirement planning, car buying, and many other personal-finance topics. Join Kiplinger on Facebook and follow Kiplinger on Twitter.

About Thrivent Financial for Lutherans
Thrivent Financial for Lutherans is a not-for-profit, Fortune 500 financial services membership organization helping approximately 2.6 million members achieve financial security and give back to their communities. Thrivent Financial and its affiliates offer a broad range of financial products and services including life insurance, annuities, mutual funds, disability income insurance, bank products and more. As a not-for-profit organization, Thrivent Financial creates and supports national outreach programs and activities that help congregations, schools, charitable organizations and individuals in need. For more information, visit Thrivent.com. Also, you can find us on Facebook and Twitter.

Securities and investment advisory services are offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415, 800-847-4836, a FINRA and SIPC member and a wholly owned subsidiary of Thrivent Financial for Lutherans. Thrivent Financial representatives are registered representatives of Thrivent Investment Management Inc. They are also licensed insurance agents of Thrivent Financial.

Bank products and trust services are offered through Thrivent Financial Bank®, (Member FDIC, Equal Housing Lender), a wholly owned subsidiary of Thrivent Financial for Lutherans. Insurance, securities, investment advisory services, and trust and investment management accounts are not deposits, are not guaranteed by Thrivent Financial Bank, are not insured by the FDIC or any other federal government agency, and may go down in value. For additional important disclosure information, please visit Thrivent.com/disclosures.


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Contact Information:
   Brett Weinberg
Director, Public Relations
brett.weinberg@thrivent.com
Phone: (612) 844-4272
   Dave Rustad, APR
Senior Media Relations Specialist
dave.rustad@thrivent.com
Phone: (612) 844-7037

 

 

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Insurance products issued or offered by Thrivent Financial for Lutherans, Appleton, WI. Not all products are available in all states. Products issued by Thrivent Financial for Lutherans are available to applicants who meet membership, insurability, U.S. citizenship and residency requirements. Securities and investment advisory services are offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415, a FINRA and SIPC member and a wholly owned subsidiary of Thrivent Financial for Lutherans. Thrivent Financial representatives are registered representatives of Thrivent Investment Management Inc. They are also licensed insurance agents of Thrivent Financial.

Bank products and trust services are offered through Thrivent Financial Bank, (Member FDIC, Equal Housing Lender), a wholly owned subsidiary of Thrivent Financial for Lutherans. Insurance, securities, investment advisory services, and trust and investment management accounts are not deposits, are not guaranteed by Thrivent Financial Bank, are not insured by the FDIC or any other federal government agency, and may go down in value.