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Faith and mom: The ‘powers’ behind giving
Thrivent Financial/Kiplinger survey finds greatest influencers on generosity
| MINNEAPOLIS (May 12, 2010) – Who most influences adult attitudes about giving? Your faith community and your mom are likely candidates.
A recent Thrivent Financial/Kiplinger Survey of Family Finances found that one in five adults (22 percent) reported that their faith community most influenced their attitudes about giving, while one in six adults (17 percent) said “mom” did. Seniors (31 percent) and pre-retirees (26 percent) were most likely to cite faith communities as most influential. Those ages 25-34 (13 percent) and ages 18-24 (17 percent) were least apt to have their giving philosophy influenced by faith. In contrast, 34 percent of adults ages 18-24 and 21 percent of those ages 25-34 said “mom” was most influential in their giving attitude. And don’t dismiss mom’s staying power; she continued to be most influential even among one in seven seniors (14 percent). “When it comes shaping our giving attitudes, who better to give guidance than faith communities and moms,” said Patrick Egan, director, Asset Management, for Thrivent Financial. “Our survey suggests that both groups have opportunities to offer personal, powerful examples of selfless giving that shape our lives.” Where others rank Ten percent of respondents said their spouse was most influential in their giving attitudes, but men were twice as likely as women (14 percent vs. 7 percent) to cite their mate. Moms were almost three times as likely as dads to shape giving attitudes (17 percent vs. 6 percent). Friends and extended family had even less influence on giving attitudes (3 percent each, respectively). One in four respondents (24 percent) said they were unsure who most influenced their giving. In addition, one in seven respondents (14 percent) reported “other” as the person who influenced their giving philosophy. “Follow your heart, but do your homework,” Egan advises. “Support those causes that you are truly passionate about, but be smart about your giving. There may be options to give in a tax-wise manner that not only benefit the recipient but you as the giver as well.” Related Information More information from the Thrivent Financial/Kiplinger Survey of Family Finances is available in the June 2010 issue of Kiplinger’s Personal Finance magazine as well as online at kiplinger.com/links/moneysurvey and thrivent.com/moneysurvey. About the Thrivent Financial/Kiplinger Survey of Family Finances The Thrivent Financial/Kiplinger Survey of Family Finances was conducted by Synovate, a global market intelligence firm. The national online survey was conducted between March 3-5, 2010, among a nationwide sample of 1,000 U.S. adults aged 18 and older. The margin of error for questions posed to all 1,000 respondents is +/- 3 percent. About Kiplinger’s Personal Finance Kiplinger’s Personal Finance magazine has been providing millions of Americans with down-to-earth advice on managing their money and achieving financial security since 1947. Along with Kiplinger.com, it is a highly trustworthy source of information on saving and investing, taxes, credit, homeownership, paying for college, retirement planning, car buying, and many other personal-finance topics. Join Kiplinger on Facebook and follow Kiplinger on Twitter. About Thrivent Financial for Lutherans Thrivent Financial for Lutherans is a not-for-profit, Fortune 500 financial services membership organization helping approximately 2.6 million members achieve financial security and give back to their communities. Thrivent Financial and its affiliates offer a broad range of financial products and services including life insurance, annuities, mutual funds, disability income insurance, bank products and more. As a not-for-profit organization, Thrivent Financial creates and supports national outreach programs and activities that help congregations, schools, charitable organizations and individuals in need. For more information, visit Thrivent.com. Also, you can find us on Facebook and Twitter. Securities and investment advisory services are offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415, 800-847-4836, a FINRA and SIPC member and a wholly owned subsidiary of Thrivent Financial for Lutherans. Thrivent Financial representatives are registered representatives of Thrivent Investment Management Inc. They are also licensed insurance agents of Thrivent Financial. Bank products and trust services are offered through Thrivent Financial Bank®, (Member FDIC, Equal Housing Lender), a wholly owned subsidiary of Thrivent Financial for Lutherans. Insurance, securities, investment advisory services, and trust and investment management accounts are not deposits, are not guaranteed by Thrivent Financial Bank, are not insured by the FDIC or any other federal government agency, and may go down in value. For additional important disclosure information, please visit Thrivent.com/disclosures. -END- 201001842 |
| Contact Information: | |||
| Brett Weinberg Director, Public Relations brett.weinberg@thrivent.com Phone: (612) 844-4272 | Dave Rustad, APR Senior Media Relations Specialist dave.rustad@thrivent.com Phone: (612) 844-7037 | ||
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