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Thrivent.com honored with Standard of Excellence WebAward
Recognition from Web Marketing Association follows redesign of thrivent.com
| MINNEAPOLIS (Sept. 28, 2009) – Thrivent.com, the official website of Thrivent Financial for Lutherans, was recently selected by the Web Marketing Association as a Standard of Excellence WebAward winner in the Financial Services and Non-Profit categories. This year’s WebAwards, a premier website award program, recognized the best websites in 96 industry categories. Nominations came from interactive agencies and website marketing departments in more than 47 countries around the world.
Each site is judged on seven criteria including: content, copywriting, design, ease of use, innovation, interactivity and technology. Entries receive a Standard of Excellence WebAward when their score is above the average in their industry. Judges who evaluated Thrivent.com praised the navigation design stating, “The site ‘feels’ good and certainly offers a lot of information. Using social networking is great and there’s a constant sense that ‘I’ can talk to someone if I need to.” The recognition comes less than one year after the completion of a comprehensive redesign of thrivent.com, which debuted in Dec., 2008. “We really focused on the member in the redesign effort,” said Becky Bestul, director, Web Site Solutions. “We started with deep research to develop user personas, a disciplined methodology to understand members’ key tasks on the site, and usability testing with members during the design and development process. This recognition reflects that user focus in the process.” “We continue to rotate offers on the site to drive awareness and interest in our products, services and programs,” added Lisa Lent, director, Web Strategy. “In addition, we have implemented a process to review Web content on a regular basis to ensure content is relevant and fresh.” As part of the recognition, Thrivent Financial was listed in the WebAward database and is also featured on a page dedicated to Thrivent.com on the Web Marketing Association’s WebAward site. About Thrivent Financial for Lutherans Thrivent Financial for Lutherans is a not-for-profit, Fortune 500 financial services membership organization helping approximately 2.6 million members achieve financial security and give back to their communities. Thrivent Financial and its affiliates offer a broad range of financial products and services including life insurance, annuities, mutual funds, disability income insurance, bank products and more. As a not-for-profit organization, Thrivent Financial creates and supports national outreach programs and activities that help congregations, schools, charitable organizations and individuals in need. For more information, visit www.thrivent.com., Thrivent Financial representatives are registered representatives for securities offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415-1665, 800-THRIVENT (800-847-4836), a registered broker-dealer and investment adviser, and a wholly owned subsidiary of Thrivent Financial for Lutherans. Member FINRA and SIPC. They are also licensed insurance agents of Thrivent Financial. Insurance, investment products, securities, and trust and investment management services and accounts are not deposits, are not FDIC insured, are not insured by any federal government agency and are not guaranteed by Thrivent Financial Bank. Variable insurance contracts, investment products, securities, and trust and investment management accounts may go down in value. For additional important disclosure information, please visit www.thrivent.com/disclosures. -END- 200903921 |
| Contact Information: | |||||
| Brett Weinberg Director, Public Relations brett.weinberg@thrivent.com Phone: (612) 844-4272 | Dave Rustad, APR Senior Media Relations Specialist dave.rustad@thrivent.com Phone: (612) 844-7037 | Stacy Eckes-Borys Senior Media Relations Specialist stacy.eckes-borys@thrivent.com Phone: (920) 628-2445 | |||
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