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State Fair poll: Personal finances more ’roller coaster‘ than ’fun house‘

Economic ups and downs no joy ride, according to Thrivent Financial survey


MINNEAPOLIS (Sept. 5, 2009) – Minnesota State Fair goers say their personal finances are more like a roller coaster than a fun house, according to a recent poll of 531 attendees at the Minnesota State Fair. The survey, taken Friday, Sept. 4 at the Thrivent Financial for Lutherans booth, found that 62 percent of fair goers say their finances resemble a roller coaster while 38 percent say their money situation resembles a fun house.

Men and younger respondents are most apt to say their finances share the ups and downs of a roller coaster while females and seniors are most apt to liken their finances to a fun house.

Thrivent Financial Question of the Day at the Minnesota State Fair
Which State Fair venue better describes your personal finances? (A) Fun House (B) Roller Coaster
  • All Respondents: Fun House – 38 percent; Roller Coaster – 62 percent
  • Female Respondents: Fun House – 45 percent; Roller Coaster – 55 percent
  • Male Respondents: Fun House – 29 percent; Roller Coaster – 71 percent
  • Age 18-44 Respondents: Fun House – 26 percent; Roller Coaster – 74 percent
  • Age 45-64 Respondents: Fun House – 46 percent; Roller Coaster – 54 percent
  • Age 65+ Respondents: Fun House – 50 percent; Roller Coaster – 50 percent
“Given the market and economic volatility that Americans have experienced over the past several years, it’s not surprising that a big majority of survey respondents compare their personal finances to a roller coaster ride,” said Ann Koplin, Thrivent Financial director of annuity products marketing. “Fortunately, with some proper planning and diversification, there are ways to reduce the negative drama from people’s financial experiences.”

Koplin says understanding your tolerance for financial gyrations is the first step in developing a financial strategy that will allow you to sleep at night. “Many people forget that the investments that offer the greatest opportunity for gain usually offer the greatest opportunity for loss,” she notes. “In the investment arena, slow and steady generally outperforms fast but fading over the long term.”

While diversification alone does not ensure against a loss in declining markets, Koplin suggests that diversifying one’s investments across a broad range of asset classes may mean that if one area is performing poorly, another may do well. “Mom’s advice was right,” she adds. “It’s best not to put all of your eggs in one basket.”

About the Thrivent Financial Question of the Day at the Minnesota State Fair
The Thrivent Financial Question of the Day at the Minnesota State Fair is a self-administered survey of fair goers from 9 a.m. to 9 p.m. daily at the Thrivent Financial for Lutherans booth (Ramberg Senior Center, Judson Ave. and Underwood St.). Survey results are not weighted to be representative of the U.S. population as a whole.

About Thrivent Financial for Lutherans
Thrivent Financial for Lutherans is a not-for-profit, Fortune 500 financial services membership organization helping approximately 2.6 million members achieve financial security and give back to their communities. Thrivent Financial and its affiliates offer a broad range of financial products and services including life insurance, annuities, mutual funds, disability income insurance, bank products and more. As a not-for-profit organization, Thrivent Financial creates and supports national outreach programs and activities that help congregations, schools, charitable organizations and individuals in need. For more information, visit www.thrivent.com.

Thrivent Financial representatives are registered representatives for securities offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415-1665, 800-THRIVENT (800-847-4836), a registered broker-dealer and investment adviser, and a wholly owned subsidiary of Thrivent Financial for Lutherans. Member FINRA and SIPC. They are also licensed insurance agents of Thrivent Financial.

Insurance, investment products, securities, and trust and investment management services and accounts are not deposits, are not FDIC insured, are not insured by any federal government agency and are not guaranteed by Thrivent Financial Bank. Variable insurance contracts, investment products, securities, and trust and investment management accounts may go down in value. For additional important disclosure information, please visit www.thrivent.com/disclosures.


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Contact Information:
   Brett Weinberg
Director, Public Relations
brett.weinberg@thrivent.com
Phone: (612) 844-4272
   Dave Rustad, APR
Senior Media Relations Specialist
dave.rustad@thrivent.com
Phone: (612) 844-7037
   Stacy Eckes-Borys
Senior Media Relations Specialist
stacy.eckes-borys@thrivent.com
Phone: (920) 628-2445

 

 

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Appleton, WI 54919-0001 USA

Minneapolis Office:
625 Fourth Avenue S.
Minneapolis, MN 55415-1624 USA

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800-THRIVENT
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Insurance products issued by Thrivent Financial for Lutherans, Appleton, WI. Not all products are available in all states. Products issued by Thrivent Financial for Lutherans are available to applicants who meet membership, insurability, U.S. citizenship and residency requirements. Securities and investment advisory services are offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415, a FINRA and SIPC member and a wholly owned subsidiary of Thrivent Financial for Lutherans. Thrivent Financial representatives are registered representatives of Thrivent Investment Management Inc. They are also licensed insurance agents of Thrivent Financial.

Bank products and trust services are offered through Thrivent Financial Bank, (Member FDIC, Equal Housing Lender), a wholly owned subsidiary of Thrivent Financial for Lutherans. Insurance, securities, investment advisory services, and trust and investment management accounts are not deposits, are not guaranteed by Thrivent Financial Bank, are not insured by the FDIC or any other federal government agency, and may go down in value.