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State Fair poll: Adults say wealth becoming more important

Even kids say a dollar is better than a hug


MINNEAPOLIS (Aug. 30, 2009) – In challenging economic times, many adults are focused on getting more money. And kids? They apparently are watching mom and dad. They say they prefer a dollar to a hug.

According to a survey of 775 adults at the Minnesota State Fair taken Saturday, Aug. 29, a majority of respondents (60 percent) believe accumulating wealth is more important today than it was 12 months ago. Similarly, a majority of kids (61 percent) said that a dollar is better than a hug.

An equal percentage of men and women (60 percent) agreed that accumulating wealth is more important today than it was one year ago. However, just more than half (54 percent) of pre-retirees (age 45-64) said wealth is more important, while two-thirds (67 percent) of both younger adults (age 18-44) and seniors (age 65+) said that building one’s bank account is more important today.

Thrivent Financial Question of the Day at the Minnesota State Fair
Is accumulating wealth more or less important to you than it was 12 months ago? (A) More important (B) Less important
  • All Respondents: More important – 60 percent; Less important – 40 percent
  • Female Respondents: More important – 60 percent; Less important – 40 percent
  • Male Respondents: More important – 60 percent; Less important – 40 percent
  • Age 18-44 Respondents: More important – 67 percent; Less important – 33 percent
  • Age 45-64 Respondents: More important – 54 percent; Less important – 46 percent
  • Age 65+ Respondents: More important – 67 percent; Less important – 33 percent
Kid’s Question (Age 17 and younger; 358 respondents)
Which do you like better? (A) A dollar (B) A hug?
  • Children/Youth Respondents: A dollar – 61 percent; A hug – 39 percent
“Wealth is sometimes viewed as the measuring stick for one’s success in life,” said Patrick Egan, Thrivent Financial director of asset management and product development. “But it’s important to step back and recall that money is simply a tool, not an end in itself.”

Egan says the concept of stewardship is one from which many people can benefit. “We all want to make the most of our money,” he notes, “but sharing can really add great joy to life. I’ve never met anyone who regretted giving back to others, whether through a tax-wise gift to charity or through a hug for one’s kids.”

About the Thrivent Financial Question of the Day at the Minnesota State Fair
The Thrivent Financial Question of the Day at the Minnesota State Fair is a self-administered survey of fair goers from 9 a.m. to 9 p.m. daily at the Thrivent Financial for Lutherans booth (Ramberg Senior Center, Judson Ave. and Underwood St.). Survey results are not weighted to be representative of the U.S. population as a whole.

About Thrivent Financial for Lutherans
Thrivent Financial for Lutherans is a not-for-profit, Fortune 500 financial services membership organization helping approximately 2.6 million members achieve financial security and give back to their communities. Thrivent Financial and its affiliates offer a broad range of financial products and services including life insurance, annuities, mutual funds, disability income insurance, bank products and more. As a not-for-profit organization, Thrivent Financial creates and supports national outreach programs and activities that help congregations, schools, charitable organizations and individuals in need. For more information, visit www.thrivent.com.

Thrivent Financial representatives are registered representatives for securities offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415-1665, 800-THRIVENT (800-847-4836), a registered broker-dealer and investment adviser, and a wholly owned subsidiary of Thrivent Financial for Lutherans. Member FINRA and SIPC. They are also licensed insurance agents of Thrivent Financial.

Insurance, investment products, securities, and trust and investment management services and accounts are not deposits, are not FDIC insured, are not insured by any federal government agency and are not guaranteed by Thrivent Financial Bank. Variable insurance contracts, investment products, securities, and trust and investment management accounts may go down in value. For additional important disclosure information, please visit www.thrivent.com/disclosures.


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Contact Information:
   Brett Weinberg
Director, Public Relations
brett.weinberg@thrivent.com
Phone: (612) 844-4272
   Dave Rustad, APR
Senior Media Relations Specialist
dave.rustad@thrivent.com
Phone: (612) 844-7037
   Stacy Eckes-Borys
Senior Media Relations Specialist
stacy.eckes-borys@thrivent.com
Phone: (920) 628-2445

 

 

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Appleton, WI 54919-0001 USA

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Insurance products issued by Thrivent Financial for Lutherans, Appleton, WI. Not all products are available in all states. Products issued by Thrivent Financial for Lutherans are available to applicants who meet membership, insurability, U.S. citizenship and residency requirements. Securities and investment advisory services are offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415, a FINRA and SIPC member and a wholly owned subsidiary of Thrivent Financial for Lutherans. Thrivent Financial representatives are registered representatives of Thrivent Investment Management Inc. They are also licensed insurance agents of Thrivent Financial.

Bank products and trust services are offered through Thrivent Financial Bank, (Member FDIC, Equal Housing Lender), a wholly owned subsidiary of Thrivent Financial for Lutherans. Insurance, securities, investment advisory services, and trust and investment management accounts are not deposits, are not guaranteed by Thrivent Financial Bank, are not insured by the FDIC or any other federal government agency, and may go down in value.